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Sharp's Heroic Marketing Effort

11/30/2006 08:31:00 AM Eastern


New York - Sharp and NBC executives recently gathered at New York City’s NBC Experience Store in 30 Rockefeller Center to celebrate the launch of a new AQUOS video billboard in New York's Times Square.

NBC and Sharp are showing video clips of top NBC shows, including the smash hit “Heroes,” on the Sharp-branded screen. From left, Stewart Mitchell, Sharp chief strategy officer, Jay Linden, NBC strategic partnership group executive VP, Masi Oka, who plays Hiro Nakamura on “Heroes,” Bob Scaglione, Sharp product and marketing group senior VP; Judah Zeigler, Sharp retail & consumer marketing group senior director and Peter Smith, NBC advanced technology president.

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