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Sharp Delivers Newspapers To Aquos LCD TVs In Japan

9/30/2009 10:27:44 AM Eastern

Tokyo - Sharp said it will demonstrate at
next week's CEATEC show an electronic newspaper service designed to deliver
print-style newspaper pages to specially enabled Aquos LCD television sets,
according to a Nikkei Electronics news report.

Testing for the
system, called Mainichi Shimbun x DoTV, started in Japan Tuesday and will enable Aquos
TV viewers to read the Japanese newspaper Mainichi Shimbun via
"DoTV," which is NTT Communications' portal site for TVs, on the same
day the paper is issued.

Nikkei said the
service is provided by The Mainichi Newspapers and NTT Communications, and is targeted
at Internet-enabled Aquos TV sets.

The system
presents five pages of the morning edition of the newspaper beginning at 5:30
every morning in the same layout as the print edition.

For the test, different
advertisements replaced ads from the print edition, and included spots sold by
NTT Communications' in addition to Sharp's own advertisements, Nikkei reported.

Viewers can
enlarge the paper on screen for easier reading using the set's remote control.
In addition, the system will audibly read the main articles of the paper for
the viewer using automatic voice-synthesis technology.

The companies said
the service will be offered in Japan for free for six months beginning Tuesday,
as they try to gauge the response of consumers.

No plans were
revealed for a similar service in the U.S.


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