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Shafton Shifts To GoldenEar

7/19/2010 01:52:19 PM Eastern

Owing Mills, Md. - Jack
Shafton, who left Paradigm Electronics recently as sales and marketing VP, has
turned up as sales and marketing VP for GoldenEar Technology, the home-speaker
startup
led by president Sandy Gross.

Jack Shafton

Shafton, an
audio-industry veteran of almost 35 years, was with Paradigm Electronics for 15
years, the last five as sales and marketing VP for the company's Paradigm-brand
speakers and Anthem audio electronics.

Gross,
co-founder of Polk Audio and Definitive Technology, announced the launch in
June along with business partner Don Givogue, who was also a founder and
principal of Definitive.

Both
Definitive and Polk are owned by Directed Electronics.

GoldenEar
will target A/V specialists and custom installers "with a real focus on marketing
and dealer support to create a highly profitable line" that will draw consumers
into their stores, Shafton said.

The startup
will initially offer a limited number of in-room speakers "in order to make it
as easy as possible for dealers to add GoldenEar Technology to their mix,"
Shafton continued. The initial products will "embody significant engineering
breakthroughs and will adhere to the highest standards of superb sonic
performance, elegant, sophisticated styling and exceptional value," he said.

 "Passion for incredible sound," he added, "is
what has always driven this business and helped to create all the great audio
companies of the past, and it's what will make GoldenEar one of the great
companies of the future."

 Gross said, "Jack's success in establishing
trusted and profitable brands will help secure GoldenEar's position as a highly
desirable world-class vendor partner."