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SED Launches Lehrhoff Division

10/05/2011 09:44:46 AM Eastern

Lawrenceville, Ga.
- SED International Holdings has formally launched SED Lehrhoff, the IT/CE
distributor's new small appliance unit.

Lehrhoff is a 93-year-old
business that had been a division of bankrupt distributor ArchBrook Laguna. SED
acquired it for $5 million in the company's August liquidation.

The purchase included
Lehrhoff's inventory, intellectual property including customer and vendor
records, and a lease option to a New Jersey distribution center.

 SED said the acquisition significantly expands
its small appliance business and adds housewares and personal care products to
its mix, while the distribution center that will reduce shipping costs and
delivery times for current and potential customers in the Northeast and
Mid-Atlantic.

The Lehrhoff
business has historically generated annual revenues of more than $40 million
and margins that are more than twice those of SED's, the company noted. The
distributor said it has retained key Lehrhoff personnel to help restore the operation
to historical run rates and bolster SED's long-term profitability.

"The launch of the
SED Lehrhoff ... is in line with our strategic initiatives to improve our product
mix and margins over time," said SED president/CEO Jonathan Elster.

Lehrhoff distributed
small appliances, housewares and personal care products from more than 50
leading manufacturers to major national, regional and e-commerce accounts throughout
the U.S. SED said it will continue many of those relationships and has signed
new contracts with manufacturers including Bissell, Black & Decker,
Brother, DeLonghi, Hamilton Beach, Hoover and Philips.