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Sears Stoking Super Bowl Sales

2/05/2010 12:52:15 PM Eastern

Hoffman Estates,
Ill. - Sears is sweetening its
Super Bowl TV offering with a combination of promotional pricing, in-store
pick-ups, comparison price checks and an online football sweepstakes.

Sales promotions for the big game include a Zenith-branded
42-inch, 720p plasma TV from LG that is selling this week for $450, and a 40-inch
Samsung LED (model 71299/UN40B600) bundled with a free Blu-ray Disc player and
delivery for $2,000.

Shoppers can also save delivery charges on online orders and
receive the item the same day if in stock by having their purchases sent to the
nearest Sears store. There, customers should receive their purchase within five
minutes of arrival with a scan of a receipt barcode or credit card under the
retailer's "ready in five" guarantee.

"A TV or other large-ticket items can take up to seven months for
the average shopper to make a purchase decision, but with so little time before
the game, we wanted to simplify the purchase process by offering everything
from our real-time price checks to the ‘ready in five' guarantee," said Karen
Austin, home electronics president for Sears Holdings.

Fans can also visit www.Sears.com/football to enter to win a gift
card up to $1,500 as part of the Sears Blue Electronics Crew's TV MatchMaker
sweepstakes, running now through Sunday, and can vote for their favorite Sears TV
spots with Vikings quarterback Brett Favre, which are posted at YouTube.com/Sears.

 

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