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Sears Starting Pre-Black Friday Sales

10/27/2010 10:08:23 AM Eastern

Hoffman Estates, Ill. - Sears is bringing back its pre-Black
Friday sales program beginning this week.

The weekly "Now" sale events will run every Friday and Saturday starting
Oct. 29. The program differs from last year's "Black Friday Now" promotion in
that it will continue through Christmas and will be coupled with a layaway

"Last year, customer response to our Black Friday Now deals was
overwhelmingly positive, many were thrilled that they did not have to wait for
holiday deals," said David Friedman, senior VP and marketing president of Sears
Holdings. "This year, we wanted to extend these deals to two days to help our
customers get the best quality gifts for the ones they love without breaking
the bank."

The sale events will take place every Friday and Saturday from 9
a.m. to noon, and the extended layaway plan, which is available in store and
online, gives customers 12 weeks to pay for purchases.

This week's launch sale will include an RCA 40-inch 1080p LCD for $500, reduced from $570.

The 16-page, 158-item insert was leaked
earlier this month.

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