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Sears Outlets Price-Matching All BF Offers

11/11/2011 11:01:38 AM Eastern

Hoffman Estates, Ill. - Sears said its Outlet stores will
price match all competitors' Black Friday ads now through Nov. 30.

The offer,
which also extends to online promotions, is limited to identical models, brands
and colors that are carried in its stores.

Sears Outlet will also accept tweeted price checks on major
appliances on Black Friday, and promises to respond to customers with a lower offer
if the product is available.

Sears operates about 120 Outlet locations nationwide, which
carry new, one-of-a-kind, out-of-carton, discontinued, used, reconditioned and
scratched-and-dented majaps, electronics and other merchandise at a 20 percent
to 60 percent discount off regular retail prices. Brands include

Kenmore, Whirlpool, LG, GE and Sony,
as well as other retailers' private-label lines.

"Sears Outlet provides a great format for shoppers to buy
nationally recognized brands that are important to the home and family life at
significantly reduced prices," said VP/general manager JJ Ethridge. "And now by
honoring our competitor's Black Friday ads, we are giving our customers an opportunity
to save even more."

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