twice connect
careers

Sears Opens Two More CE/Majap Stores

11/15/2001 10:12:00 AM Eastern

Bolingbrook, Ill. - Sears opened its second and third CE and majap specialty stores today.

The new-format stores, plans for which were first announced in May, join an existing unit that opened in Indiana in July.

The Sears Appliances and Electronics stores are specialty prototypes that play up Sears' strength in hardlines. Indeed, white goods has long been one of the best-performing categories for the struggling merchant, and the company's recent focus on digital CE has increased sales dramatically in that sector.

The 20,000-foot prototypes, located in the Chicago suburbs of Mt. Prospect and Bolingbrook, Ill., offer the same mix of products found in the CE and majap departments of its largest full-line stores, albeit within a convenient strip center location.

'Our appliance customer tells us that she wants more shopping convenience, so we're testing this format as a way to grow these categories by presenting them in off-mall, neighborhood locations,' said Sears' hardlines president Lyle Heideman.

In announcing the concept last spring, chairman/CEO Alan Lacy suggested that Sears could ultimately open as many as 100 of the freestanding specialty stores.

PHOTOS
ProSource Meeting Filled With Optimism

San Antonio — Optimism reigned at ProSource’s

Ingram Draws 500 To Spring Vendor Expo

Scottsdale, Ariz. — Ingram Micro Consumer

CEA Holds ’14 Digital Patriots Dinner

Washington — CEA held its annual Digital Patriots’

8 Technology Accessories For a Greener Earth

An Earth Day review of Earth-friendly products, by

BrandSource Shows Diverse Product Selection

BrandSource’s Summit show at the Marriott World

Scenes From Toy Fair

By Lisa Johnston

ADL Honors Morales, Bilas, Paull, Weedfald At Annual Dinner

New York — The Anti-Defamation League’s National