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Sears Counters hhgregg's Miami-Area Move

7/13/2011 11:38:21 AM Eastern

Miami - Sears is looking to blunt
hhgregg's 10-store entry into the South Florida market tomorrow with a targeted
appliance promotion.

Sears

The local "Big Price Drop" event,
running now through Labor Day, include's this week's offer of 15 percent off all Kenmore majaps and 10
percent off all Whirlpool and KitchenAid products.

Sears is supporting the promotion
with flyers, inserts, static and mobile billboards, emails, and TV and radio
spots, the chain told TWICE.

The effort puts added pressure on
hometown favorite BrandsMart USA, which operates five CE and appliance superstores
between South Miami and West Palm Beach.

An even bigger battle is likely to ensue
this fall when hhgregg encroaches upon Sears' home turf of Chicago with the
opening of at least 14 Windy City locations.