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Satoren Joining DSI Systems

9/09/2010 12:30:56 PM Eastern

Des Moines, Iowa - Jerry Satoren, former group VP of sales
for Toshiba America Consumer Products, is joining distributor DSI Systems as CE
business development senior VP, a new position.

Jerry Satoren

Satoren will join DSI Systems on Oct. 4 and will
report directly to Doug Robison, president.

Satoren will be responsible
for the firm's U.S. CE business strategy and execution, vendor and dealer
relationships, CE profitability, and long-term business planning, and will
eventually relocate to DSI's Dallas office.

"I couldn't be any more
excited than I am about joining the DSI team," Satoren said. "Anyone that knows
me is keenly aware that I have long been a strong proponent of buying groups
and the independent retailer. With its diversified portfolio of products and
services, logistical excellence, and a dedicated field sales force, DSI is
unmatched in providing the necessary resources that the independent dealer
needs to remain relevant and profitable in today's challenging environment. I
look forward to using all of my industry experience to help further strengthen
this mission."

Doug Robison said, "We
couldn't be more pleased to add Jerry to the DSI family. His experience and
relationships in the industry will add depth to our sales, merchandising and
marketing efforts as we build our position as the most important full service
distributor to both our dealers and our vendors."

Prior to Toshiba, Jerry held
various sales positions over a 14-year career at RCA/Thomson. He joined Toshiba
in 1997 and left the company this past June.

DSI Systems is one of the largest national distributors of
LCD, plasma and home-theater TVs, satellite equipment and accessories.

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