twice connect
careers

Samsung Study: Group Gifting Popular Option

7/28/2009 02:57:46 PM Eastern

Ridgefield Park, N.J. - Nearly eight in 10 people have group gifted in the past (83 percent women and 75 percent men), and approximately half of those have group gifted more than once and expect to do so during the holiday season later this year, according to Samsung.

The "Get It Together" consumer survey was conducted for Samsung Electronics America by TNS and polled 1,000 online consumers in June 2009. The study analyzed income and gender differences in group gifting.

According to the "Get It Together" survey, group gifting is the act of consumers jointly contributing money with friends or family to purchase a gift together for someone else.

The survey showed that the most popular reasons for group gifting was to either buy a gift of greater value that people can't afford on their own or to collaborate with friends and family to get something the person really wants.

The categories of gifts most often purchased jointly were baby products (26 percent), and consumer electronics (23 percent). Travel (6 percent) and home appliances (5 percent) were also cited by survey respondents.

"Group gifting is a great way for people to give and receive what they really want, even when times are tough," stated Peggy Ang, Samsung marketing VP. "Group gifting provides an opportunity for friends and family to come together in a collective and meaningful way to make someone in their lives very happy. We at Samsung think this will be a hot shopping trend in the coming months, especially around the holiday season."

As for the upcoming 2009 holiday, the survey showed that nearly 60 percent of people would prefer to receive one or two more expensive gifts than several moderately priced gifts. There were also clear gender gaps in several answers, including data that nearly twice as many men favored group gifting consumer electronics compared to women.

Other results showed the most popular occasions in which people choose to group gift including: birthdays (42 percent), baby showers (37 percent), winter holidays (31 percent) and weddings/engagement (30 percent).

More than two-thirds of consumers who group gift do it for their immediate family, while a smaller number of people pool resources for gifts to their co-workers, bosses, close friends and extended family members.

As for group gifting trends by income class, the study showed: 84 percent of people earning more than $75,000 have group gifted in the past compared to just 71 percent of people earning less than $30,000, showing that high earners are perhaps more likely to pull greater resources to purchase premium gifts for friends and family.

More information from the "Get It Together" consumer survey is available at www.samsung.com.

The Samsung Group Gifting Survey was conducted online by TNS in June 2009 with 1,000 people representative of the U.S. population. TNS is the world's largest custom market research specialist.

Want to read more stories like this?
Get our Free Newsletter Here!

Curated By Logo