Ridgefield Park, N.J. - Samsung Electronics America said Friday that
the Explore 3D app on Samsung's SmartHub connected TV interface is now offering
a mix of free streaming 3D HD content.
The Explore 3D app, which is accessible with a single click from
Samsung's SmartHub interface, is offering streaming 3D movie trailers from
DreamWorks Animation and other studios, music videos, educational content and
full-length TV shows from Wealth TV.
Later this year, Explore 3D will also offer access to paid 3D
content, including feature films and shorts, plus full-length 3D documentaries.
The service is available now on all 2010 and 2011 LED smart 3DTVs
and plasma smart 3DTVs. Users simply sign up for a new account via any PC.
"Once consumers experience the wonder of immersive 3D that we deliver
on Samsung 3D LED and 3D plasma TVs, they generally crave all the 3D content
they can get their hands on," stated John Revie, Samsung Home Entertainment
senior VP. "We decided to expand our Explore 3D App with both free content and
-- coming soon -- feature films in order to meet this growing demand."
The Explore 3D application is powered by Rovi technology and
includes its cloud-based metadata and RoxioNow platform.
Rovi currently powers entertainment services for a range of
companies, including digital storefronts from Blockbuster and Sears that are
also available on Samsung TVs.
Samsung said it is using 3D Active technology to deliver 3D
This is said offer up to double the resolution for an immersive,
FullHD image (1080p picture for each eye), a wider viewing angle and no black
lines interfering with the picture.
Recently, Samsung announced a new promotion that includes two
pairs of its active 3D glasses with qualified 2011 LED and plasma TVs purchased
from authorized dealers, as well as a price reduction across its entire line of
3D glasses, allowing a family of four to enjoy 3D for under $100.