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Samsung To Push Down Laser Printer Price

4/25/2002 12:10:00 PM Eastern

New York - Samsung will reduce the price of its ML-1210 laser printer to less than $200 upon the introduction of the company's new ML-1430 in June.

Chanel O'Connor, Samsung's product marketing manager, did not give an exact price, but hinted it would be in the $150 range. This price point is not a promotional ploy to blow out remaining stock, O'Connor said, but Samsung plans to keep the ML-1210 on the market possibly until the holiday season. The ML-1210 has been available since last summer.

With the addition of the ML-1430, suggested retail price $199, Samsung will have two entry-level laser printers, she said. Lexmark's E-210 is the only laser printer priced below $199.

The ML-1430 features 15 page per minute printing, 600dpi resolution and has a 150-sheet paper tray.

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