twice connect
careers

Samsung To Push Down Laser Printer Price

4/25/2002 12:10:00 PM Eastern

New York - Samsung will reduce the price of its ML-1210 laser printer to less than $200 upon the introduction of the company's new ML-1430 in June.

Chanel O'Connor, Samsung's product marketing manager, did not give an exact price, but hinted it would be in the $150 range. This price point is not a promotional ploy to blow out remaining stock, O'Connor said, but Samsung plans to keep the ML-1210 on the market possibly until the holiday season. The ML-1210 has been available since last summer.

With the addition of the ML-1430, suggested retail price $199, Samsung will have two entry-level laser printers, she said. Lexmark's E-210 is the only laser printer priced below $199.

The ML-1430 features 15 page per minute printing, 600dpi resolution and has a 150-sheet paper tray.

PHOTOS
NATM Annual Meeting

Besides the usual business of planning out the

Ultra HD OLED TVs In IFA Spotlight

At IFA, all Ultra HD makers are quickly expanding

Jack Wayman, the Father Of International CES

Tributes continue to pour in for Jack Wayman, who

Nationwide PrimeTime 2014

Scenes from Nationwide PrimeTime buy fair held in