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Samsung Paces Black Friday Ads

12/01/2013 07:00:00 PM Eastern

SAN DIEGO — Samsung leads all other TV manufacturers with the largest pre-Black Friday ad share going into the critical sales period with nearly half of all TV print advertisements, a Gap Intelligence report showed.

The market research firm, which monitors television shelfshare and advertising share, found that this year, many retailers released Black Friday preview ads ahead of the holidays in order to give shoppers more time to plan visits to their stores.

Gap said Samsung’s ad share typically runs between 30 percent and 38 percent in any given month of the year.

“We are also seeing slightly higher average instant savings values from many manufacturers this year,” noted Deirdre Kennedy, Gap Intelligence TV market analyst. “However, the dollar savings can be misleading when you look at the average percentage discount of each Black Friday placement. Many manufacturers are actually offering a smaller average percentage savings this year than they did last year.”

The analyst said the jump in Sony’s savings value is due to the fact that it is only advertising its X850A Ultra HD models this year, which have an average savings value of $1,750 between the models.

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