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Samsung Makes Moves With 3DTV Glasses

4/18/2011 12:01:00 AM Eastern

RIDGEFIELD, N.J. — Samsung Electronics America
will provide two pairs of 3D active glasses for its
entire 3DTV lineup and is offering extra glasses for
less than $50.

The two pairs of glasses will be provided at no additional
cost with the purchase of any Samsung 3D
LED TV or 3D plasma TV starting April 24.

Beginning May 1, Samsung’s 2011 3D active
glasses (SSG-3100GB) will be available at retail for
less than $50. The current price is $129.

With the new promotions and price reductions,
3DTV customers can now outfit a family of four with
3D active glasses for less than $100, Samsung
said. The SSG-3100GB model does not require
charging and will provide up to 70 hours of use from
the included replaceable battery.

Customers purchasing the D7000 and above 3D
LED TVs or the D6500 and above 3D plasma TVs
will continue to receive Samsung’s 3D starter kit
(SSG-3100M). The kit includes two pairs of 3D active
glasses, promotional versions of DreamWorks
Animation SKG’s complete “Shrek” collection on
3D Blu-ray and a voucher for “Megamind” 3D on
Blu-ray. Customers already receiving this starter kit
with a step-up TV model will not be eligible for the
new promotion.

Samsung’s 3D active technology delivers 2x the
resolution for an immersive, FullHD image (1080p picture
for each eye), a wider viewing angle and no black
lines interfering with the picture, the company said.

“We are excited to make it even more affordable
for the entire family to enjoy Samsung’s lifelike 3D
experience,” said John Revie, senior VP of Home
Entertainment, Samsung Electronics America, in a
statement. “Reaching new audiences with the wonder
of Samsung’s FullHD 3D is key to driving continued
adoption of 3D in the home.”

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