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Samsung Inks Keys For Ads

5/17/2010 12:01:00 AM Eastern

RIDGEFIELD PARK, N.J. — Samsung
Electronics has signed Grammy
award winning singer Alicia Keys as
the spokesperson for its new DualView
camera promotional campaign.

Ads in the campaign will use Keys’
recent hit song, “Wait Til You See My
Smile,” to highlight the capabilities of
the new dual LCD technology cameras
that use LCD screens on both the front
and rear of the device.

The DualView campaign is part
of Samsung’s “Dedicated to Wonder”
communications platform, which
kicked off earlier this year with the
launch of Samsung’s 3D HDTVs.

The Alicia Keys’ segment is centered
on a 30-second TV commercial called
“See You Smile,” which showcases a
fan who dreams of the chance to take a
photo with Keys.

The campaign will continue through
May 27th with national exposure on
broadcast and cable programming. An
online component will leverage social
media and specially designed POP displays
for retail partners throughout the
country, Samsung said.