twice connect
careers

Samsung Blu-ray Girls Invade NYC

12/04/2006 02:00:00 AM Eastern

Samsung recently invaded the streets of Times Square with a gaggle of blue-haired spokesmodels hired for a pre-holiday promotion for its Blu-ray Disc player.

The women, who were well-educated on the technology, touted the player's benefits to curious passersby.

Adding to the interactive nature of the stunt, interested parties were told to text "Samsung" at 34264 and follow the instructions on the 55-by-41-foot Samsung video screen mounted on a building overlooking the square.

The screen showed an actor named "Ray," who reacted as participants responded to a query about their favorite movie genre. They then got to see their names appear on the big screen overhead.

PHOTOS
ProSource Meeting Filled With Optimism

San Antonio — Optimism reigned at ProSource’s

Ingram Draws 500 To Spring Vendor Expo

Scottsdale, Ariz. — Ingram Micro Consumer

CEA Holds ’14 Digital Patriots Dinner

Washington — CEA held its annual Digital Patriots’

8 Technology Accessories For a Greener Earth

An Earth Day review of Earth-friendly products, by

BrandSource Shows Diverse Product Selection

BrandSource’s Summit show at the Marriott World

Scenes From Toy Fair

By Lisa Johnston

ADL Honors Morales, Bilas, Paull, Weedfald At Annual Dinner

New York — The Anti-Defamation League’s National