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Samsung, Blockbuster Ink Digital Content Deal

7/14/2009 09:27:45 AM Eastern

Ridgefield Park, N.J. - Samsung Electronics America has signed a
deal with Blockbuster that will provide digital entertainment downloads for
selected new HDTVs, home-theater systems and Blu-ray players.

In a statement, the companies said the new services will be
available this fall and will give Samsung customers access to Blockbuster's
digital movie library. Additionally, as part of the agreement, Blockbuster
OnDemand will have preferred positioning on the Blu-ray interfaces.

The Blockbuster OnDemand service provides comprehensive onscreen
search and browsing capabilities, as well as full details, ratings, trailers
and other information about each movie directly on the television, eliminating
the need for customers to manage a viewing queue on their PC, the company said.
Once a customer rents or buys a movie, they simply press "play" to begin instant
viewing. Blockbuster's adaptive streaming technology ensures quality viewing
with immediate and uninterrupted playback, the statement noted.

"The Blu-ray players Blockbuster will feature represent the
perfect bridge between physical stores and digital delivery by providing
streaming digital access to the newest hit movies and high-definition Blu-ray
product, which is available in our stores and through Blockbuster By
Mail," said Jim Keyes, Blockbuster chairman/CEO. "We look forward to
working with Samsung to showcase their select products in Blockbuster stores
while making Blockbuster's digital library available in homes across
America."

"Samsung constantly seeks ways to provide greater value to
consumers through innovation and connectivity," said Tim Baxter, president
of Samsung Electronics America. "Our strategic alliance with Blockbuster
means that we will provide consumers another significant avenue to access rich
content and a great viewing experience."

The alliance also includes the sale of Samsung Blu-ray players
with the integrated Blockbuster OnDemand service at Blockbuster's thousands of
participating corporate-owned stores and franchise stores and online at
blockbuster.com, in addition to Samsung's existing retail channels.

The companies expect to have the Blockbuster OnDemand service
integrated into new Samsung Blu-ray Disc players and HDTVs by the fall.
Consumers who already own select 2009 Samsung Blu-ray players and home-theater
systems, as well as Samsung LCD and plasma HDTVs series 650 and above, and
Samsung LED HDTVs series 7000 and above, can access the Blockbuster OnDemand
offering at no additional charge by conducting a firmware upgrade (Blu-ray
players and home-theater systems) or downloading the Blockbuster OnDemand
widget (HDTVs).

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