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Samsung To Add Skype Video Conferencing To 2 TV Lines

2/26/2010 12:10:11 PM Eastern

Luxembourg - Skype, based
here, said Thursday that Samsung Electronics
has agreed to follow LG Electroincs and Panasonic by adding Skype video and
voice calling to its 2010 LED 7000 and 8000 series LCD TV models.

The models will include embedded Skype software enabling the
capability.

Samsung began shipping Skype-enabled TVs in the Korean market
this week, and will add the capability to sets in other regions in the first
half of 2010.

The announcement follows similar moves for advanced TV lines
announced by Panasonic and LG Electronics at 2010 International CES last month.

"Our consumers want their televisions to be a ‘one-stop shop' for
entertainment and communication delivered with the highest quality," stated
Kevin Kyungshik Lee, Samsung Electronics visual display VP. "Including Skype on
our TVs meets that expectation perfectly. We're thrilled that Samsung's
consumers can now use our TVs to experience the rich video and voice
communication that hundreds of millions of Skype users worldwide enjoy."

Skype said its goal is to make its voice and video conferencing
systems available on a full range of Internet-connected devices, including TVs.

The Samsung LED 7000 and 8000 series televisions include
Samsung's free Internet@TV service, which allows access to select online
content. Consumers who connect the TVs to the Internet can easily attach a
Freetalk TV Camera for Samsung provided by In Store Solutions (ISS), available
at www.skype.com/store, making it possible to place and
receive voice calls and High Quality Video calls.

Voice calls will use Skype's SILK audio codec, which enables
super-wideband audio quality.

Using the TVs' remote controls, consumers can create free Skype
accounts, log into their existing accounts and navigate via a Skype interface
accessible on the televisions' screens. Skype video calls will be free, as will
voice calls between Skype users. Using Skype to call traditional landline and
mobile phones will cost just pennies per minute, Skype said.

"Increasingly Skype users want to communicate away from their
computers, particularly when it comes to video calling," said Jonathan
Christensen, General Manager of Platform at Skype. "Thanks to Samsung, Skype is
helping even more friends and families benefit from the meaningful connections
that Skype's video and voice calling provides."

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