Lake Success, N.Y. - Long-time industry veteran Jodi Sally officially joined the ranks of Coby Electronics as the company's new
Sally, who had served as Toshiba America Consumer Products digital
A/V group marketing VP in Wayne, N.J., had been with that company for more than
10 years, before it recently consolidated operations into Toshiba America Information
Systems, based in Irvine, Calif. Sally helped Toshiba maintain the successful
launch of DVD and took the point in the U.S. for the launch of the HD DVD
Earlier she had served at Panasonic for 15 years, advancing to
the position of national marketing manager, DVD.
Sally reports directly to Coby president Mike Troetti, who joined
the company in June 2010, from Sharp Electronics.
Sally is charged with identifying, launching and managing product
development across the company's numerous categories in concert with the
company's established sales and marketing team.
"An accomplished sales and marketing professional, Jodi has a
proven track record of success at some of the largest CE companies in the
industry, and we're thrilled to welcome her to Coby," said Troetti. "Jodi has strong relationships with many key
retailers and she'll provide us with an exceptional opportunity to expand our
business. She'll lead Coby's marketing
effort and develop strategic, long-term growth plans to further enhance our
presence within the CE community."
"This is a very exciting time in consumer electronics with many
emerging technologies and red-hot new categories, and I'm excited to join Coby
and work with the exceptional product development, sales and marketing teams to
maximize the company's opportunities," said Sally. "I look forward to furthering the growth of
Coby's brand and market share in the U.S. while realizing its very promising