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Sakar Licenses Skechers For Youth CE Line

8/10/2011 11:14:19 AM Eastern

Manhattan Beach, Calif.
- Sakar International has entered into a licensing agreement with footware
company Skechers.

skech2  skech1

Sakar will manufacture Skechers-branded iPod and iPad cases, among other things. 

Under the agreement,
Sakar will produce a line of youth electronics and accessories featuring Skechers
branding and animated characters. The line will launch in the first quarter of
next year, according to a release.

Few details were given
about the forthcoming products, but the line will include MP3 players, ear
buds, speakers, digital cameras, cases, skins and USB flash drives.  

"Skechers has all the
ingredients for a successful electronics licensing program, from distinctive
brands and sub-brands with a large following, to characters who star in their
own entertainment content, to effective marketing that can help drive
sell-through," said Liza Abrams, Sakar's licensing VP. "As a licensee, this
gives us the foundation we need to develop branded products that will sell
themselves."