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RVU Alliance Adds 7 Members

11/04/2009 04:14:40 PM Eastern

Beaverton, Ore. - Motorola, Humax, Thomson, Pace, Entropic
Communications, NXP Semiconductors and JetHead Development have joined the
RVU-Alliance as the organization's first promoter members, the group said
Wednesday.

"The newly formed RVU
Alliance
is capturing the interest of a wide range of companies
representing content service providers, consumer electronics manufacturers and
technology firms," stated Henry Derovanessian, RVU Alliance board chairman.  "We welcome other companies to look into the
RVU technology and see what it can do for them."

The alliance, which made its debut last August, is working to
develop a specification for a "pixel-accurate" remote user interface
(RUI) for RVU A/V networking technology building off of DLNA and UPnP protocols.

The effort is designed to complement and benefit existing
industry interoperability initiatives and members have a commitment to sharing
digital content in the connected home.

RVU (pronounced "are-view") is not an acronym.

The RVU protocol is based on a client-server architecture. The
server is a source device supplied by the content service provider that allows
the distribution and management of video and a consistent user experience to
one or many thin CE devices (clients), the alliance said.

RVU allows the television viewer to watch live or recorded
programming on various branded TVs or clients.

The RVU Alliance's pixel-accurate RUI technology will provide an
identical user experience on all RVU-based thin client CE devices throughout
the connected home, including digital TVs, digital media adapters and set-top
boxes.

The RVU technology will ensure commercial/copyrighted content is
secured with Digital Transmission Content Protection over Internet Protocol
(DTCP-IP), originally developed for the IEEE-1394 (a.k.a. "Fire Wire"
or "i.Link") digital interface.

Founding partners included Samsung, DirecTV and Broadcom
Communications.

New member Motorola Home & Networks Mobility business
designs, manufactures, sells, installs, and services digital and Internet
Protocol (IP) video and broadcast network interactive set-top boxes, end-to-end
video delivery systems, broadband access infrastructure platforms, and
associated data and voice customer premise equipment to cable television and
telecom service providers.

Humax is a Korea-based set-top box resource that is one of
DirecTV's primary IRD suppliers. Humax is entering into the convergence
consumer electronics market with digital TV and home media server products.

Thomson, which helped to develop the DirecTV platform and is
another IRD supplier to the satellite TV service, is a leader of services to
content creators and is interested in "tackling the challenges inherent to
providing a consistent user experience across an ever broadening range of
devices and platforms, be they operator provided equipment or CE gear,"
according to a company statement.

Pace is a leading technology developer for the global pay TV
industry, working across satellite, cable, IPTV and terrestrial platforms.

Entropic Communications is a leading provider of silicon for home
entertainment networking. Entropic's technology is said to significantly change
the way high-definition  television
quality video and other multi-media content such as movies, music, games and
photos are brought into and delivered throughout the home.

NXP is a provider of semiconductors, system solutions and
software for global TV and set-top box applications.

JetHead has been instrumental in the development of RVU
technology since its inception and is able to offer developers, under license,
a full RVU compatible client application.