Newmarket, N.H. - Russound, the
multi-room audio supplier, has hired
consulting company OAC Group to step up marketing, product development, and
dealer and customer relations.
The OAC Group is led by Oscar
Ciornei, who worked with Russound multiple times over a 20-year period and at
one point assumed the role of Russound COO while consulting. The group also
includes partners and industry veterans Joshua Cooper and Mark Donnigan, and
their expertise includes product design, marketing, public relations and
The group has been tapped by
multiple companies in recent years for advice to bolster the bottom line. The
companies include Atlantic Technology, Qsonix and Soundcast Systems.
OAC will work with Russound
president Maureen Baldwin and CEO Charlie Porritt.
For his part, Ciornei said Russound
staff will "get back to basics and build upon their strong foundation of high-performance,
feature-packed products that are easy to sell at attractive and profitable
Porritt said Russound has worked
with OAC members "in multiple engagements over 20 years" and that "they
collaborate well with our management, staff and vendors." The OAC Group will
develop "relevant concepts and designs for new product development, marketing,
publicity and sales which they implement effectively," he said.
The hiring of OAC follows
Russound's sale of its Colorado vNet brand.