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Runco Adds To LightStyle DLP Projector Series

8/09/2011 03:51:56 PM Eastern

Beaverton, Ore. -
Runco has added a single-chip 1080p DLP projector to its LightStyle
Series at a lower price point.

RuncoThe LS-1 is an alternative for homeowners who want a high
performance video option for watching TV or movies, but also want the color
depth and picture quality for console gaming, Internet browsing or streaming
video and movies via a set-top box, the company said.

The MSRP of the LS-1 is $3,995 and will be available to
Runco dealers on August 16.

"With the introduction of the LS-1, we are able to bring the
renowned Runco performance to a broader group of video enthusiasts," said
Jennifer Davis, marketing VP. "Being
able to hit this competitive price point enables our integrators more
opportunities to sell to a large, previously-untapped market and for homeowners
to enjoy the benefits owning a Runco brings."

The LS-1 uses Digital Light Processing (DLP) technology to
deliver the best color and crisp detail available in this product class and combines Runco's SuperOnyx technology
with ConstantContrast and ViVix proprietary digital video processing to achieve
deep black levels and significant contrast, well above 10:000:1, Runco said.

The LS-1 also
incorporates the ISF (Imaging Science Foundation) calibration suite for optimal
performance in various rooms and lighting conditions.

The LS-1 can be customized with Runco's FinishPalette which
enables complete projector customization for the homeowner. FinishPalette adds
full-color design options, including exact PMS color matching for any college or pro-sports teams, a
gallery of artist impressions and the option to custom-print your own artwork. Complementing
the FinishPalette offering are 25 hand-finished signature paint colors to
compliment any décor.

Runco said the LS-1 is also available with Runco's CineGlide
lens solution that enables a motorized, mechanical 2.35:1 anamorphic lens to
move in front of the standard lens for perfect Scope reproduction. Runco
CineGlide enables the viewer to switch from 16:9 content to 2.35:1 content,
without black bars on the top or side of the image, with the touch of a button.