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Runco Adds Dealer Tool Smartphone Apps

1/25/2010 12:18:12 PM Eastern

Beaverton, Ore. - Runco said it has launched a new
"mobile Web site," offering new Web-enabled "dealer tools" that can be accessed
through mobile devices including iPhones and BlackBerrys.

The first tool from the site (http://m.runco.com)
is a projector lens selector that will help dealers in the field quickly
determine the correct Runco lens for each installation application.

Using the app, dealers input the screen width, aspect ratio and
throw distance of the projector, and the application will make the calculations
and identify the best lens for the job.

The Runco Projector Lens Selector also alerts dealers when no
lens options are possible to fit the installation parameters - an indication
that one of the variables may need to be changed to achieve the perfect
installation.

iPhone users can save the site as an app icon and BlackBerry
users can bookmark the page to quickly navigate to the site hosting the tool.

"In an effort to provide our dealers with tools that make them
successful, Runco welcomes its dealers to submit their ideas to marketing@runco.com
for additional mobile tools for the site," the company said in a statement.

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