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Rovi Offers Car Media Network Platform

11/12/2009 09:39:48 AM Eastern

Santa Clara, Calif. - Rovi announced it is extending its Connected Media platform from the home to the car, allowing a car device to network with a home device to exchange music, movies, and other media.

Rovi is providing a middleware software platform for exchanging media between Digital Living Network Alliance (DLNA) certified devices, such as a PC and a car A/V-radio. The DLNA standard is supported by more than 245 companies and thousands of products.

Rovi is in talks with various aftermarket companies and car companies to offer a system that would allow car devices with a Wi-Fi connection to be recognized by a DLNA device to transmit one's music or video library to one's car, it said.

Rovi also provides a metadata system for labeling CDs, DVDs and other media with song, artist, title and other data and said that Kenwood will use this data, according to Corey Ferengul, Rovi marketing executive VP.  But Kenwood has not signed up with Rovi's new Connected Media platform, announced this week.

Rovi was formerly Macrovision, which changed its name this summer when the company expanded into creating content platforms allowing consumer electronics to communicate.

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