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Roku, Netflix Continue Chip-Sourcing Pact

3/04/2009 09:25:00 AM Eastern

Eindhoven, The Netherlands — Roku said Wednesday that its set-top Internet video player for streaming Netflix and Amazon On Demand content will continue to be equipped with a multisource decoder chip from NXP Semiconductors.

The $99 Roku digital video player is being designed to stream new-release movies and TV shows from the new Netflix and Amazon services.

Through the latter, consumers will have access to more than 40,000 commercial-free movies, the companies said.

“The feature rich design and flexibility of NXP’s PNX8935 enabled Roku to create a category leading product that provides access to over 50,000 choices of movies and TV episodes from Amazon Video On Demand and Netflix – at an amazing $99 price point,” stated Tim Twerdahl, Roku consumer products VP.“The powerful processing capabilities of the PNX8935 make it possible for us to provide HD quality video and audio over the Internet to our customers and enhance the overall consumer entertainment experience.”

The Roku player supports MPEG-4 AVC (H.264) and VC-1 standard- and high-definition video formats. The PNX8935 decoder combines a MIPS32 application processor with a dedicated audio processor and multistandard video decoder (MSVD).

The device also uses a simple interface that allows instant decoding of standard-definition and high-definition content to watch on TV.

“The success of the Roku player reflects the increasing desire of consumers to watch what they want, when they want. Amazon Video On Demand offers an immense digital library of content with instant playback,” says Mark Samuel, general manager, cable and IP STB business, NXP Semiconductors.  “The PNX8935 was specifically designed for this type of application and provides Roku with high quality AV decoding and performance at an attractive price point.”