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Roku Adds Video Streaming Boxes

10/27/2009 10:53:47 AM Eastern

Saratoga,
Calif. - Roku said Tuesday that it is now shipping two new set-top
Internet entertainment devices, including a standard-definition device that
will carry a new low $80 estimated selling price.

RokuThe new models include the Roku SD ($80) and Roku HD-XR ($130),
giving the company a three-model set-top box lineup.

All players continue to deliver instant entertainment from
Netflix, Amazon Video On Demand and MLB.TV.

The players are available online at www.roku.com
and www.amazon.com,
both of which are offering free shipping for a limited time.

"We're introducing a breakthrough price point with the launch of
our Roku SD player," Anthony Wood, Roku founder and CEO, said. "Additionally
the Roku HD-XR is the first Netflix-streaming device to embed next-generation
802.11n dual-band wireless connectivity, making it easier and more reliable
than ever to start enjoying movies, TV shows, sports and the best online
content available, all on the living room TV."

The Roku SD player connects to the TV using composite video
cable. In addition, the Roku SD player incorporates Wi-Fi (802.11 b/g) access and
an Ethernet port. The new entry-level player will enable streaming movies and
TV shows from the Internet-based programming patners to a TV at up to DVD
quality, Roku said.

The previously introduced Roku HD and new HD-XR players feature
high-definition streaming capability, of movies and TV programs. Both devices
connect directly to any TV using HDMI or component video connections, and also
offer S-video or composite video outputs.

The Roku HD-XR adds 802.11n dual-band Wi-Fi access to enable
faster and more efficient connections with compatible wireless routers.

The Roku HD-XR also works with most legacy routers and can often
boost Wi-Fi range inside the house. The unit also adds a USB port for future
use, the company said.

Meanwhile, Roku said it will launch the Roku Channel Store later
this fall enabling customers to add new content channels to their Roku devices.
The Roku Channel Store will be delivered to all Roku customers, new and
existing, as an automatic and free update.