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Roku Adds Amazon Prime Instant Video

2/22/2011 10:10:01 AM Eastern

Saratoga, Calif. - Roku continued
to expand its services and capabilities of its set-top Internet-streaming box
Tuesday by announcing its system will be compatible with Amazon's just-launched
Prime Instant Video Service.

The new Amazon service is an extension of the prior Amazon On
Demand streaming movie service, but offering a more Netflix-like subscription
option. Subscriber members will have access to unlimited access to more than 5,000
movies and TV shows for free, in addition to getting free shipping on Amazon
mail-order purchases.

On Roku's box, the new Amazon component will be part of the Amazon
Instant Video Channel on Roku.

Amazon is offering customers an Amazon Prime one-month free trial
at www.amazon.com/primevideos.

The Amazon Prime membership fee will continue to be $79 per year.
Roku owners with an Amazon Prime account will need only to click on the Amazon
Instant Video channel and look for the Prime Instant Video tile and follow the
prompts to access the streaming video content.

The selection of videos available for instant streaming currently
includes such movies as: "The Girl with the Dragon Tattoo" trilogy,
"Amadeus,"  "Syriana," and "Chariots of
Fire," "Food Inc.," "March of the Penguins," "Ken Burns' National Parks,"
"Doctor Who," "Farscape," "Fawlty Towers," "Arthur (the children's show),"
"Caillou," "Super Why!" and "Mister Rogers' Neighborhood."