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Rockford Fosgate Filling New Niches

1/03/2012 09:33:41 AM Eastern

Las Vegas - Rockford Fosgate will
tote more than two dozen new car audio products to International CES, where it will
launch coaxial speakers in new sizes to accommodate shallow mounting depths,
introducing its first marine amplifiers, and showing its first "pro" speakers
designed to be heard outside the car.

Rockford Fosgate'sThe brand will also serve up an
expanded selection of low-current amps intended for motorcycles, very small
cars, and hybrid cars.

Here's what dealers will find at
the Rockford Corp. display at the Palms Casino Resort.

Coaxials: The brand is launching three new models each in the
Prime, Punch and Power speaker series, adding 6- and 6.75-inch models to
complement 6.5-inch models to ensure each series offers coaxials with the
proper mounting depths and mounting-hole patterns for a greater variety of
cars.

"Over the years, many installs
have become more burdensome because some car manufacturers, such as many Chevy
truck and Honda models, have very shallow mounting areas for the factory
speakers," said product development director Jake Braaten. "Now, with nine
different sized speakers in the six-inch speaker category, we can virtually
guarantee that we have a full range speaker for every budget and every
application."

In each series, the three sizes
are priced the same: $$59 MAP for Prime, $99 for Punch, and $149 for Power.
They're shipping.

Punch P3 series subwoofers: The series for shallow-install
locations is adding an 8-inch model to complement 10- and 12-inch models, and
all sport a new cosmetic design to look like other Punch series subs.

The new 8-inch model is the
150-watt RMS P3SD4-8 8-inch, available in 2-ohm and 4-ohm dual-voice-coil
versions at $189 MAP. It's due in the second quarter.

The line also includes a 300-watt
RMS 10-inch model and 400-watt RMS 12-inch model, both in 2- and 4-ohm dual
voice coil versions.

Punch BRT low-current amps: Two new models expand the selection to
four amps, all lacking a traditional power supply to reduce their size for
small vehicles and, for hybrid vehicles, reduce their current draw on the
battery. Typical Class A/B amps draw 20 amperes of current, whereas these
models draw 8 amperes, said Theresa Hephner, senior director of marketing and
product development.

 The $269 PBR300X2 is rated at 2x100 watts RMS
into 4 ohms, 2x150 watts into 2 ohms, and 1x300 watts into 4 ohms. Its chassis
is 6.76 inches by 4.25 inches by 1.53 inches.

The $399 PBR500X1 mono amp is
rated at 175 watts into 4 ohms, 300 watts into 2 ohms, and 500 watts into 1
ohm. Its chassis is 8.25 inches by 4.25 inches by 1.53 inches.

Prime amps: The series, designed for first-time buyers and
do-it-yourselfers, is adding its first two Class D amps to reduce chassis size.
Two Class A/B amps in the series have also been downsized to fit under seats,
said Hephner. All ship in the first quarter.

The Class D models are mono amps
due in the first quarter. They are the $149 R250-1D and $229 R500-1D mono block
amps. The former is rated at 125 watts into 4 ohms, 250 watts into 2 ohms, and
750 watts into 1 ohm. The latter delivers 250, 500 and 1200 watts,
respectively, into 4-, 2-, and 1-ohm loads.

The Class A/B amps are the $99
two-channel R125-2 and $159 four-channel R250-4, both of which are bridgeable
and stable into 2 ohms. The former is rated at 2x42.5 watts into 4 ohms, and
the latter is rated at 4x40 watts into 4 ohms.

Marine audio: To complements its marine speaker selection, Rockford
is launching its first four marine amps, all Class D models shipping in the
second quarter. The selection consists of two 4/2-channel models stable to 2
ohms at $449 and $299 and two 1-ohm stable mono amps at $399 and $499 and
capable of delivering  750 watts and 1200
watts, respectively, into 1-ohm loads.

Marine speakers: The marine-speaker selection gets its first
purpose-built for installation on the wake towers of ski and wake-boarding
boats. The speakers look almost light spotlights. A 6.5-inch 4-ohm 75-watt RMS
model and an 8-inch 4-ohm 100-watt model ship in the second quarter at a
suggested $599 and $699/pair, respectively.

Pro series speakers: The speakers in the first Pro series of
high-efficiency high-decibel speakers are designed to project sound over long
distances with low distortion. The speakers consist of two midwoofers and an
unspecified number of tweeters. They use technology from the professional audio
market abd can be used with the brand's existing subwoofers.

The midwoofers are $89 100-watt
6-inch PPS4-6 and the $99 125-Watt RMS 8-inch PPS4-8.

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