twice connect

Rockford, Best Buy Parting Ways

1/25/2010 04:56:46 PM Eastern

Tempe, Ariz. - Rockford
's car audio products will leave Best Buy after a 10-year run. The
relationship will "wind down" in May 2010, parent Rockford Corp. said.

"Today, the car audio marketplace is more mature and Rockford's
strategy does not align with Best Buy," said Rockford president Bill Jackson.
With the decision, the company will "focus on growing our brands in specialty
channels and regional A/V retailers," he continued. "We will continue to invest
in technology, developing high-end OEM solutions and expanding our reach with
new product categories."

Rockford began selling its Rockford Fosgate brand through
Best Buy in 2000 to build brand awareness and increase consumer awareness of
the car audio category, he noted.

While it refocuses on specialty channels and regional A/V
dealers, Rockford Fosgate is launching more than 40 new products, including new
technologies in car audio amplifiers and its first entries in two new product
categories: in-ear monitors and pro audio speakers.

In 2005, the company returned
to its focus
on automotive electronics with the sale of home and pro audio
company NHT and the sale of the home and pro audio inventories of its Hafler
and Fosgate Audionics brands, although Rockford was to retain the two brand
names. Rockford also sold off North American rights to the MB Quart brand and
sold off the assets of its German-based MB Quart operation, which markets home,
car and pro audio.

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