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Rockford Adds Mobile Audio Brands

10/29/2010 10:41:27 AM Eastern

Ariz. - Rockford will add to its portfolio of mobile audio brands with the
acquisition of exclusive North American distribution rights to the German Brax and Helix
mobile-audio brands.

performance-oriented Brax and Helix brands, owned by Audiotec Fischer, will
join the Rockford Fosgate, Rockford
Acoustic Design, Renegade, and Lightning Audio mobile-audio brands marketed by

additions, "allow us to reach new distribution
channels as well as offer a unique and exclusive product line to consumers who
demand the highest level of quality and performance," said Rockford president
Bill Jackson.

Both brands consist
of amps and speakers, with Brax positioned as a luxury brand appealing to
owners of exotic vehicles. Helix is focused on building matched amp-speaker systems
for any vehicle, sales director Dominick Aquilini said.

Rockford is accepting
dealer applications for both brands, will launch products at CES, and ship
products in the first quarter.

The products are hand-crafted,
Rockford said.


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