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Rockford Adds Mobile Audio Brands

10/29/2010 10:41:27 AM Eastern
Tempe, Ariz. - Rockford will add to its portfolio of mobile audio brands with the acquisition of exclusive North American distribution rights to the German Brax and Helix mobile-audio brands.

The performance-oriented Brax and Helix brands, owned by Audiotec Fischer, will join the Rockford Fosgate, Rockford Acoustic Design, Renegade, and Lightning Audio mobile-audio brands marketed by Rockford.

The additions, "allow us to reach new distribution channels as well as offer a unique and exclusive product line to consumers who demand the highest level of quality and performance," said Rockford president Bill Jackson.

Both brands consist of amps and speakers, with Brax positioned as a luxury brand appealing to owners of exotic vehicles. Helix is focused on building matched amp-speaker systems for any vehicle, sales director Dominick Aquilini said.

Rockford is accepting dealer applications for both brands, will launch products at CES, and ship products in the first quarter.

The products are hand-crafted, Rockford said.

 
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