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Rite Aid, Fujifilm Ink Photo Center Deal

4/09/2008 01:07:00 PM Eastern

Valhalla, N.Y. — Fujifilm said today it would provide in-store and online digital imaging services for Rite Aid’s revamped photo centers.

The deal expands an existing relationship between the two companies. Starting in the summer, Rite Aid’s re-launched photo centers will offer in-store printing using Fujifilm’s GetPix kiosks and the company’s dry Frontier minilabs.

Rite Aid will also sell Fujifilm’s one-time-use cameras and color film.

Fujifilm will also support online fulfillment and off-site photo merchandise creation (photo books, calendars, greeting cards, etc.) through its Fujicolor processing division. According to the company, the solution will provide consumers with a consistent user interface for print ordering both online and in-store.

Rite Aid operates more than 5,000 stores across the United States.