twice connect
careers

RIP RIM; Hello BlackBerry

New York — Amid its introduction of several new products today, Research In Motion officially changed its name to BlackBerry. 1/30/2013 06:48:00 AM Eastern

New York — Amid its introduction of several new products today, Research In Motion officially changed its name to BlackBerry.

The name change is part of the company’s attempt to reinvent itself and present a unified marketing front, said CEO Thorsten Heins.

“This change from Research In Motion to BlackBerry comes at a defining moment in our company’s history. RIM created the first BlackBerry smartphone and changed the way millions of people around the world stay connected. We have used that same ingenuity and innovation to redefine mobile computing with BlackBerry 10. As we launch BlackBerry 10 around the world, now is the right time to adopt the iconic BlackBerry name,” Heins said in a press release.

Going hand in hand with the new moniker, the company has shifted its URL to BlackBerry.com and its symbol on the Nasdaq will be BBRY starting Feb. 4.

BlackBerry also rolled out two phones using its new BlackBerry 10 operating system and more features.

Stay tuned to TWICE.com for more info on the new phones.

 

PHOTOS
Ultra HD OLED TVs In IFA Spotlight

At IFA, all Ultra HD makers are quickly expanding

Jack Wayman, the Father Of International CES

Tributes continue to pour in for Jack Wayman, who

Nationwide PrimeTime 2014

Scenes from Nationwide PrimeTime buy fair held in

ProSource Meeting Filled With Optimism

San Antonio — Optimism reigned at ProSource’s

Ingram Draws 500 To Spring Vendor Expo

Scottsdale, Ariz. — Ingram Micro Consumer