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Revised DTV Tip Sheet Available

11/09/2004 02:06:00 PM Eastern

Arlington, Va. — The Consumer Electronics Association (CEA), the Consumer Electronics Retailers Coalition (CERC) and the Federal Communications Commission (FCC) have collaborated on an updated “HDTV tip sheet on buying a digital television,” which can be downloaded from the government sponsored www.DTV.gov Web site.

The new shoppers’ tip sheet was said to be “very similar to the one CEA created two years ago,” with updated facts and terminology to reflect recent market changes.

The sheet, which retailers are encouraged to copy and hand out to customers shopping for digital televisions in their stores, covers some of the more confusing terms and issues confronting consumers who are looking to purchase a new television today.

“The FCC is calling on CERC and CEA to get word out to retailers that the tip sheet is available, and they are encouraged to use it at point-of-sale,” said Jenny Miller, CEA’s HDTV spokesperson.

The revised tip sheet will be printed in an upcoming edition of the CEA HDTV Guide, which will be distributed at the Consumer Electronics Show and through mailings of TWICE in January. CEA and CERC will also print up and mail hard copies of the tip sheet to retailers in 2005 as supplies last.

The new shoppers’ tip sheet was said to be “very similar to the one CEA created two years ago,” with updated facts and terminology to reflect recent market changes.

The sheet, which retailers are encouraged to copy and hand out to customers shopping for digital televisions in their stores, covers some of the more confusing terms and issues confronting consumers who are looking to purchase a new television today.

“The FCC is calling on CERC and CEA to get word out to retailers that the tip sheet is available, and they are encouraged to use it at point-of-sale,” said Jenny Miller, CEA’s HDTV spokesperson.

The revised tip sheet will be printed in an upcoming edition of the CEA HDTV Guide, which will be distributed at the Consumer Electronics Show and through mailings of TWICE in January. CEA and CERC will also print up and mail hard copies of the tip sheet to retailers in 2005 as supplies last.