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Retailers Mount Post-Thanksgiving Sales

12/03/2010 09:34:00 AM Eastern
New York - Retailers are trying to keep the Black Friday momentum going with a host of post-Thanksgiving promotions.

Best Buy is using an assortment of exclusive bundles from Sony, Samsung and Microsoft to keep shoppers coming back for more, including a 46-inch Sony LED IPTV and 160GB PlayStation3 for $1,300, a savings of more than 50 percent, the retailer said. The package, available through Dec. 11, is being promoted in a humorous TV spot shot specifically for the bundle.

The chain is also offering a free Microsoft LifeCam Studio webcam (suggested retail $100) with the purchase of any Samsung QX410 laptop for $800 from Dec. 5-24.

"We know technology is topping holiday wish lists, and we want to people to enjoy some of the best deals on the most popular tech gifts," said Mike Vitelli, president/Americas. "The holidays are all about connecting with and enjoying time with friends and family, and we're making that possible with some great values that are only available at Best Buy."

Best Buy will also open its stores at 8:00 a.m. beginning Dec. 6 (and at 7:00 a.m. on Dec. 24), and is introducing a series of 6-, 12-, 18- and 36-month no-interest financing offers through Jan. 8, 2011.

Meanwhile, in an effort to extend Cyber Monday's record web-wide sales, Walmart.com declared this week Cyber Week, which it's marking with special deals on 150 select products, including a 32-inch Samsung LED TV for $498 plus free shipping.

The discounter's online arm said its two top sellers this week were an Apple iPod Touch 8GB bundle with accessory kit starting at $210, and a 26-inch 720p Viore LCD/DVD combo set for $249.

Post-Thanksgiving sales at Sears include a Panasonic 42-inch LED-TV plus $50 gift card for $800, plus free shipping on thousands of CE products priced $99 and higher with the use of the online code SANTA, while sister chain Kmart is returning to Black Friday prices with a 22-inch Sylvania  720p LCD for $190.

 Matthew Shay, president/CEO of the National Retail Federation trade association (NRF), encourages the efforts. "As retailers look ahead to the first few weeks of December, it will be important for them to keep momentum going with savings and incentives that holiday shoppers simply can't pass up," he said.

Indeed, a new report from StrategyOne indicates that the majority of consumer holiday spending is still up for grabs. Eighty-seven percent of consumers still have more gifts to purchase, and 77 percent are undecided about exactly what gifts to buy this year, the research firm said.
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