twice connect

Report Pegs CE Specialty Retail At $60B

8/27/2010 09:23:51 AM Eastern

Dublin, Ireland - A new report from Research and Markets puts CE
sell-through at specialty stores at $60 billion, with the 50 largest CE chains
generating 80 percent of sales.

The report, "Consumer
Electronics Stores
," suggests that while large retailers enjoy economies of
scale in purchasing and marketing, small companies can compete effectively by
offering specialized products or superior customer service.

Profitability for CE dealers of all sizes depends on the ability
to generate store traffic and repeat business, the report indicates, as well as
on effective merchandising. Chief competitors for specialty CE stores include
discount stores, warehouse clubs, department stores, Internet and mail-order
retailers, and specialty office and computer retailers, the report says.

The market research firm, based here, estimates that the CE specialty
retail landscape is comprised of some 27,000 storefronts across the country.

On the product front, computer hardware and software account for
about 25 percent of total industry sales; TVs and audio equipment account for
about 20 percent each, and phones account for approximately 15 percent, the
report shows.

The complete report is available from Research and Markets for $142.

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