twice connect
careers

RCDb Develops PS3 Video-Streaming Disc For Netflix

11/10/2009 01:39:36 PM Eastern

San Francisco - The Related
Content Database (RCDb) said Tuesday it has reached a technology licensing and
service agreement with Netflix to jointly develop an instant-streaming
Blu-ray Disc that will enable Netflix members to watch thousands of online
movies and TV episodes using Sony PlayStation3 gaming consoles.

The free Netflix
instant-streaming disc will leverage the BD-Live technology in the PS3 system
to access the Internet and activate the Netflix user interface.

Netflix members
will slide the disc into their PS3 systems to reveal movies and TV episodes
that are available to be instantly viewed.

Netflix unlimited
account members will choose a movie to watch from their instant queue or play
it directly from a variety of personalized categories.

They system will
also provide synopses and movie ratings to help viewers make selections.

RCDb's BD-Live
software enables rapid development of connected Blu-ray features and helps both
content owners and software developers to efficiently unlock the capabilities
of the Blu-ray format. RCDb and its partner MX Productions also provided
Netflix with BD-J software development services and advanced Blu-ray format
consulting, RCDb said.

"Netflix is
dedicated to delivering a simple and elegant experience to its members," said
Greg Peters, Netflix engineering VP. "The instant-streaming disc for PS3 is the
fastest and easiest way for Netflix members to enjoy instantly watching movies
and TV episodes on the TV via the PS3. RCDb was integral in helping us deliver
this experience."

"We are excited
about breaking new ground with Netflix," said Zane Vella, RCDb CEO. "Blu-ray is
now mainstream, and BD-Live provides an important bridge between physical discs
and premium digital content distribution."

The Netflix PS3
instant-streaming disc is now available to Netflix members and PS3 system
owners at www.netflix.com/ps3.