Wayne, N.J. - Toshiba
America Consumer Products (TACP) said Wednesday that it has realigned its
marketing operations, merging the key TV marketing and digital audio/video marketing
departments into a central marketing department.
The move is designed to "create increased synergy, to better serve our retailers and to more strongly position the brand," the company said.
Scott Ramirez, formerly TV marketing VP, has been promoted to marketing
VP for all TACP products. He will now be responsible for Toshiba's marketing
and product planning for both TV and digital audio/video products, including
LCD and LED TVs, TV/DVD combination units, and DVD and Blu-ray Disc players.
Toshiba said Ramirez's "industry, retail, and sales and marketing
experience combined with his charismatic personality make him the perfect
choice to lead Toshiba's marketing team, and unify the strategy and efforts."
Ramirez has been with Toshiba for more than 11 years, and also
acts as Toshiba's representative to the Consumer Electronics Association (CEA)
Video Board and other key organizations.
Jodi Sally, digital audio/video marketing VP, will continue in her
role in the new department, according to a company spokesperson.
Maria Repole, formerly corporate communications assistant VP, has
been promoted to TACP communications VP, assuming new responsibility for all of
Toshiba's retail training activities, in addition to maintaining her current
responsibilities for managing Toshiba's overall public relations and publicity,
advertising and corporate branding, Web site and e-commerce initiatives, corporate
events (such as International CES) and the creation of collateral materials.
"Maria is well positioned to ensure that Toshiba provides a clear
and consistent corporate and training message," the company said.
An 11-year veteran at Toshiba, Repole is also active within the
CEA and Digital Entertainment Group industry organizations.