twice connect
careers

RadioShack Revamping Merchandise Mix

11/06/2001 08:17:00 AM Eastern

New York - Faced with slumping sales in its PC and other core CE categories, RadioShack is retooling its stores and merchandise mix to emphasize its more robust wireless and parts/batteries/accessories businesses.

Speaking here last week at UBS Warburg's Global Consumer Conference, RadioShack senior VP/chief financial officer Michael Newman said those sectors will likely be expanded next year with more SKUs and floor space, while PCs, large screen TVs and other slower moving categories will be pared back.

The company will also begin customizing its product mix to suit individual markets, in contrast to its traditional 'one-size-fits-all' merchandising approach, Newman said.

He added that RadioShack has been disappointed by its home connectivity initiative, which has been hamstrung by the financial woes of its service provider partners and by stores that are still not wired for broadband. Meanwhile, the company continues to evaluate the traffic levels of its Blockbuster in-store shops, with a decision on whether to expand the 130-store, four-market test expected next month.

PHOTOS
Nationwide PrimeTime 2014

Scenes from Nationwide PrimeTime buy fair held in

ProSource Meeting Filled With Optimism

San Antonio — Optimism reigned at ProSource’s

Ingram Draws 500 To Spring Vendor Expo

Scottsdale, Ariz. — Ingram Micro Consumer

CEA Holds ’14 Digital Patriots Dinner

Washington — CEA held its annual Digital Patriots’

8 Technology Accessories For a Greener Earth

An Earth Day review of Earth-friendly products, by

BrandSource Shows Diverse Product Selection

BrandSource’s Summit show at the Marriott World

Scenes From Toy Fair

By Lisa Johnston