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QVC Adds Apps To Shop Via Smartphone

5/20/2010 02:34:51 PM Eastern

West Chester, Pa. - QVC is making it easier to
shop via smartphones with apps for Android and BlackBerry, and an enhanced
version of its QVC iPhone app.

New highlights of the apps for Android, BlackBerry and
iPhone include the ability to view customer ratings and reviews and filter
search results by category. The Android and iPhone apps will also provide the
users of these devices with access to a full 16:9 HD feed of QVC's live
broadcast.

"The QVC shopping experience has evolved over the years
based on an open, continuous dialogue we've shared with our customers. We're
thrilled to provide them with even more options to access our product offerings
and to stay engaged with our shopping community - no matter where they are or
what they are doing," said Angie Simmons, QVC's executive VP of multichannel
platforms.

With the QVC apps for Android, BlackBerry and iPhone
smartphones, users of these devices will also be able to access QVC shows such
as Today's Special Value (an item offered at an exceptionally low price
- good for that given day, until 11:59 pm Eastern unless it sells out sooner
and One Time Only Value (an item offered at an exceptionally low price,
for a limited amount of time).

As part of the company's "QVC Everywhere"
initiative, customers can now shop QVC through the live broadcast, Web site
(QVC.com) and desktop application, as well as through their mobile devices, the
company said.