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QVC Adds Apps To Shop Via Smartphone

5/20/2010 02:34:51 PM Eastern
West Chester, Pa. - QVC is making it easier to shop via smartphones with apps for Android and BlackBerry, and an enhanced version of its QVC iPhone app.

New highlights of the apps for Android, BlackBerry and iPhone include the ability to view customer ratings and reviews and filter search results by category. The Android and iPhone apps will also provide the users of these devices with access to a full 16:9 HD feed of QVC's live broadcast.

"The QVC shopping experience has evolved over the years based on an open, continuous dialogue we've shared with our customers. We're thrilled to provide them with even more options to access our product offerings and to stay engaged with our shopping community - no matter where they are or what they are doing," said Angie Simmons, QVC's executive VP of multichannel platforms.

With the QVC apps for Android, BlackBerry and iPhone smartphones, users of these devices will also be able to access QVC shows such as Today's Special Value (an item offered at an exceptionally low price - good for that given day, until 11:59 pm Eastern unless it sells out sooner and One Time Only Value (an item offered at an exceptionally low price, for a limited amount of time).

As part of the company's "QVC Everywhere" initiative, customers can now shop QVC through the live broadcast, Web site (QVC.com) and desktop application, as well as through their mobile devices, the company said.
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