MINNETONKA, MINN. — In what seems like a natural
move, PLR IP Holdings, the owner of the Polaroid
brand, said last week that it completed an exclusive
licensing agreement for instant photography.
The five-year brand license agreement is with Hong
Kong-based consumer electronics manufacturer and
distributor Starlight Marketing.
Products specified under the agreement include
Zink-enabled instant cameras and printers, Polaroid
300 instant cameras, digital still cameras, digital video
cameras, digital photo frames and Polaroid PoGo mobile
The deal gives Starlight the authority to market the
specified products under the Polaroid brand name in
the United States and Canada.
The photo agreement follows previous partnerships
between Starlight and PLR Holdings on the manufacture
and distribution of Polaroid-branded flat-panel TVs
for retail in the U.S. and Canada.
Starlight also manufactures and distributes Polaroidbranded
stand-alone DVD and Blu-ray players, portable
DVD players, e-book readers, iPod docking stations
and home-theater systems.
Starlight has more than 30 years experience designing
and manufacturing consumer electronics products
for leading importers and retailers.
“We’re thrilled to merge Polaroid’s unparalleled experience
in the imaging space with Starlight’s leadership
in developing consumer electronic products,”
stated Scott W. Hardy, Polaroid’s president. “Polaroidbranded
imaging products from Starlight will deliver
cutting-edge technologies that are synonymous with
the world-class Polaroid brand.”
Starlight Marketing is a subsidiary of Starlight International
Holdings, which was established in 1969 as a
manufacturer and distributor of consumer electronics
The Starlight Group has long-term relationships with
various global mass retailers including Tesco, Asda,
Dixons and Argos in Europe, and Walmart, Best Buy,
Target and Sears in the U.S.