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PMA: Males Have Brand Envy

6/10/2008 02:04:00 PM Eastern

Jackson, Mich. — Male shoppers are more attuned to brand than women when shopping for digital cameras, with Canon and Nikon topping their list, according to a PMA study conducted in partnership with Market Insight.

PMA studied first quarter data generated by Market Insight’s MyProductAdvisor.com Web-site, which guides consumers to camera purchases based on a series of questions about their buying needs.

According to PMA, Nikon and Canon were the brands most likely to be preferred by consumers of any gender, while Samsung was the brand least likely to be preferred. Males had a stronger brand preference overall, with 23 percent indicating a preference for Canon, 15 percent preferring Nikon and 10 percent preferring Sony.

Females were more likely to express a brand preference for Kodak and Olympus.

The results of the study can be found here.