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Pioneer USA Names Naito President/COO

5/17/2011 10:27:59 AM Eastern

Long Beach, Calif. - Pioneer Electronics (USA) has named
Junichi Naito as its new president and COO.

Naito will lead Pioneer's business operations for branded
products in the U.S. region, including car electronics, home electronics, DJ
and computer drive products.

"With his many years of international business and
information technology experience, Junichi Naito is uniquely prepared to move
our U.S. branded business forward during a time of change and opportunity for
both Pioneer and the consumer electronics industry," said Sam Ohdate, president
of the Pioneer Americas group of companies.

In addition to leading Pioneer's current operations in the
U.S. market, Naito's objective is to further expand the company's business
opportunities by overseeing the introduction of innovative new products that
embrace new consumer behaviors, such as the increasing use of smartphones and
tablet computers in audio and video systems, the company said.

Since joining Pioneer in 1984, Naito has headed sales
operations in other regions of the world, including Malaysia for six years and
Hong Kong for five years. Before these assignments, he was responsible for
establishing IT systems and communication networks for Pioneer subsidiaries in
the Middle East, South America and other regions.