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Pioneer Leader Navi Offered At $500

9/17/2009 01:58:00 PM Eastern

Long Beach, Calif. - Pioneer is offering retailers a promotion
that reduces the street price of the AVIC-U310BT CD/navigation car radio to $500 from $600 for
a limited time, said its retailers.

Pioneer denied it cut the price of its AVIC-U310BT, but said,
"However, as you're aware, Pioneer regularly communicates special programs with
its dealers that are then up to their discretion to make public to their
customers.

Stores including Crutchfield and Car Toys are currently
displaying the AVIC-U310BT at $499 or $500 on their Web sites, and several other
retailers told TWICE of a promotion that runs either through either the end of
September or Sept. 23, specifically.

The AVIC-U310BT caused a stir when it shipped
this summer
at a $600, well below the basic price of in-dash navigation
from other top brands. The AVIC-U310BT, while lower in price, offers scaled-back
features, such as a CD player instead of a DVD slot, and a smaller-than-average
screen of 4.3 inches.

Pioneer said the AVIC-U310BT is aimed at budget-minded consumers
who want music and navigation.

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