Long Beach, Calif. - Pioneer's car electronics
division launched an online advertising campaign focused on products that
stream Pandora's Internet-radio service via connected smartphones.
series of ads (viewable at www.youtube.com/pioneerelectronics) promotes nine new
Pioneer in-dash systems with Pandora integration. The ad runs on the Pandora Internet
radio homepage and within the Pandora iPhone app, with the specific product
featured in the ads customized to the age group of the listener, Pioneer said.
An 18-year-old might see a $150 single CD player with Pandora, but 40-year-olds
might see the flagship AVIC-X930BT navigation and entertainment system, a
The series of ads features an audiophile
named Barry, said to take his passion for sound quality too far.
The ads started running this month to
capitalize on the Verizon iPhone launch and their users, who might be
considering accessories and in-dash units that will integrate with their phones,
The videos and outtakes appear on the
company's YouTube page as well as at www.pioneerelectronics.com/Barry.