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Pew: Tablet Owners Love The News

11/07/2011 12:01:00 AM Eastern

NEW YORK – A Pew Research Group study on tablet PC owners has found gathering
news and reading email are their primary activities with the device.

The study was compiled by Pew’s Project for Excellence in Journalism. It found
tablet owners spend an average of 95 minutes on the device each day with reading
the news, checking email, using social networks, playing games and watching
video as the most common activities.

Tablet owners demographically break down as college graduates, 51 percent;
are fully employed, 62 percent; with an average salary of $75,000 per year, 53
percent.

These people are news hounds, with 68 percent reporting that they follow the
news all the time, compared with 56 percent of the total population. Of that 68 percent,
71 percent would rather read or listen to the news than watch it.

Most of the news gathering is limited to checking headlines, 52 percent, while 42
percent read in-depth articles. About 16 percent watch news videos.