twice connect
careers

Pentax Unveils `Q' Compact System Camera

6/24/2011 03:42:00 PM Eastern

New York - Pentax launched
this week its first compact interchangeable lens camera system, joining an
ever-expanding field of players pursuing the new camera growth segment.

Pentax

The tiny Pentax Q, which ships this fall at an $800 suggested
retail for a kit with an 8.5mm f1.9 lens (50mm equivalent), features a 12.4
megapixel 1/2.3-inch CMOS sensor, similar in size to sensors used in many point-and-shoot
models, but adding advanced camera features including 12-bit RAW file capture in
Adobe's DNG format, in addition to standard JPEGs.

The company said it felt comfortable using the smaller image
sensor to keep the camera body as small as possible because its new advanced
image processing system combined with the high quality of Pentax's optics will
deliver superior images up against other compacts using APS-C or Micro
Four-Thirds sized image sensors.

Pentax said the Q the smallest and lightest camera of its kind on
the market (at least for now), measuring 3.9-by-2.3-1.2 inches and weighing 6.3
ounces without lithium ion battery or SD/SDHC/SDXC card memory.

To enable a broader depth of field from the tiny image sensor,
Pentax has included a defocus background filter to produce desirable blurred
backgrounds (bokeh) similar to those created using wider apertures on larger
image sensor cameras.

The defocus filter will be among a series of "Smart Filters" in
the camera included those that create antique-style black-&-white effects,
among others.

For video, the Pentax Q includes 1080p/30 HD video capture in
H.264 compression, sensor-based in-camera image stabilization, and a 460K dot
3-inch LCD. All of the camera's Smart Filters will work with video as well as
stills.

The image sensor uses a new SP coating that minimizes dust
settling, and adds Pentax's sensor shake system to remove any dust that might
stick.

Other features include a built-in flash, 3-frame high dynamic
range (HDR) shooting, an ISO sensitivity range from 125-6400 and 5fps burst
shooting.

Pentax is also supporting the camera with a broad selection of Q
system lenses for greater creative flexibility. Pentax's K-mount lenses, used
on its mainstream D-SLRs, will not be compatible with the Q camera system.

The new Q lenses include: a 27.5-83mm f/2.8-4.5 zoom equivalent
($300), a 160-degree 17mm equivalent fisheye ($130 retail), and a pair of
lesser quality "Toy" lenses with a 35mm equivalent ($80) and a 100mm ($80)
equivalent focal length. The latter two offer fixed apertures while the two top
end lenses offer leaf-style aperture adjustments.

Other options include a hot-shoe mountable optical viewfinder.

John Carlson, Pentax Imaging sales and marketing senior manager,
said the company is targeting primarily photo specialty dealers who can explain
the benefits of the Q to handle the product's initial rollout.

He said the camera is targeted primarily at D-SLR users looking
for a backup camera that is smaller and lighter than a full size D-SLR. The
company also expects to attract audiences interested in high-performance
point-and-shoot cameras.  

PHOTOS
Nationwide PrimeTime 2014

Scenes from Nationwide PrimeTime buy fair held in

ProSource Meeting Filled With Optimism

San Antonio — Optimism reigned at ProSource’s

Ingram Draws 500 To Spring Vendor Expo

Scottsdale, Ariz. — Ingram Micro Consumer

CEA Holds ’14 Digital Patriots Dinner

Washington — CEA held its annual Digital Patriots’

8 Technology Accessories For a Greener Earth

An Earth Day review of Earth-friendly products, by

BrandSource Shows Diverse Product Selection

BrandSource’s Summit show at the Marriott World

Scenes From Toy Fair

By Lisa Johnston