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Pentax Unveils 3 Optio Digicams

1/26/2010 11:48:31 AM Eastern

Golden. Colo. - Pentax
introduced Monday three digital cameras with edgy designs to break away from
the silver camera look.

PentaxThe new models include the Pentax Optio I-10, H90 and E-90.

The Optio I-10 offers one of the company's more unusual designs,
inspired by the look of classic film-based SLR cameras.

The camera features a flash unit and speaker in the upper
mid-section of the SLR-shaped body while the camera's front panel is
embellished with high-quality leatherette texture.

Features include a wide-angle,
5x optical zoom lens (28mm-140mm equivalent), a 12-megapixel CCD sensor, a 2.7-inch
widescreen LCD, and HD video capture at 720p/30 fps.

A mechanical
sensor shift system is used in the camera's Shake Reduction system along with improved
Pixel Track Shake Reduction technology to reduce image blurring from hand
shake.

Other features
in the I-10 include smile capture, blink detection, and improved face detection
that spots up to 32 face, including dogs and cats.

The I-10 will
ship in February at a $299 suggested retail in a choice of black and pearl white.

The Optio H90
offers a contemporary design and offers a full feature assortment
including a wide angle 5x
optical zoom lens (28mm-140mm equivalent), a 12.1-megapixel high-resolution CCD
sensor,  and widescreen HD video capture
at 720p/30 fps.

Other features
include improved Pixel Track Shake Reduction technology, face detection, smile
capture and blink detection functions.

The Optio H90
will ship in February at a $179 suggested retail in a choice of orange-silver, matte
black and ceramic white.

Both the I-10
and Optio H90 offer Eye-Fi connectivity capability for use with Eye-Fi
wireless memory cards.

The Optio E90
will carry a $99.95 suggested retail and will feature a 10-megapixel CCD, a 3x
wide-angle optical zoom (32mm-96mm equivalent) and a large 2.7-inch LCD housed
in a rubber-coated body.

The camera is powered by standard AA batteries. The camera's Auto
Picture mode analyzes a scene and determines the best shooting mode for a
particular subject.

The camera's 1600 ISO sensitivity will freeze moving subjects,
even in dim lighting.

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