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Pentax Unveils 3 Optio Digicams

1/26/2010 11:48:31 AM Eastern

Golden. Colo. - Pentax
introduced Monday three digital cameras with edgy designs to break away from
the silver camera look.

PentaxThe new models include the Pentax Optio I-10, H90 and E-90.

The Optio I-10 offers one of the company's more unusual designs,
inspired by the look of classic film-based SLR cameras.

The camera features a flash unit and speaker in the upper
mid-section of the SLR-shaped body while the camera's front panel is
embellished with high-quality leatherette texture.

Features include a wide-angle,
5x optical zoom lens (28mm-140mm equivalent), a 12-megapixel CCD sensor, a 2.7-inch
widescreen LCD, and HD video capture at 720p/30 fps.

A mechanical
sensor shift system is used in the camera's Shake Reduction system along with improved
Pixel Track Shake Reduction technology to reduce image blurring from hand

Other features
in the I-10 include smile capture, blink detection, and improved face detection
that spots up to 32 face, including dogs and cats.

The I-10 will
ship in February at a $299 suggested retail in a choice of black and pearl white.

The Optio H90
offers a contemporary design and offers a full feature assortment
including a wide angle 5x
optical zoom lens (28mm-140mm equivalent), a 12.1-megapixel high-resolution CCD
sensor,  and widescreen HD video capture
at 720p/30 fps.

Other features
include improved Pixel Track Shake Reduction technology, face detection, smile
capture and blink detection functions.

The Optio H90
will ship in February at a $179 suggested retail in a choice of orange-silver, matte
black and ceramic white.

Both the I-10
and Optio H90 offer Eye-Fi connectivity capability for use with Eye-Fi
wireless memory cards.

The Optio E90
will carry a $99.95 suggested retail and will feature a 10-megapixel CCD, a 3x
wide-angle optical zoom (32mm-96mm equivalent) and a large 2.7-inch LCD housed
in a rubber-coated body.

The camera is powered by standard AA batteries. The camera's Auto
Picture mode analyzes a scene and determines the best shooting mode for a
particular subject.

The camera's 1600 ISO sensitivity will freeze moving subjects,
even in dim lighting.

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