Weymouth, Mass. — Don Patrican has joined Wrapsol as business development executive VP.
Patrican will be in charge of national sales strategy for Wrapsol, a maker of an environmentally friendly clear film that protects a wide variety of CE devices.
Patrican is a 30-year veteran who was most recently sales and marketing executive VP for 11 years at Maxell Corporation of America, and prior to that was marketing VP at Polaroid.
His responsibilities will include developing tactical strategies to build national distribution and market share for Wrapsol’s protective film products in all channels and hiring and managing its national independent representative sales team.
“We’re thrilled to have Don join us as we seek to expand our distribution into the nation’s leading retailers,” said Lew Cohen, Wrapsol’s president, in a prepared statement. “With his extensive retail experience and relationships we’re confident that Don will help make Wrapsol widely available to consumers who seek to protect their digital devices in the strongest and ‘greenest’ way possible.”
Patrican said, “It’s exciting to bring this innovative, unique, responsible product to the fast-growing digital device market. I look forward to expanding the importance of this category in the marketplace and delivering great
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margins to retailers with Wrapsol products.”
In its release on Patrican, Wrapsol said each purchase saves more than 500 square feet of rainforest through a donation to Cool Earth. For more information on Wrapsol, go to www.wrapsol.com.